不一定要是文章，只要符合當地法令的網頁皆可。但實務上如果是有意義的文章，例如教育文或商品知識文章，網友投入意願效果最佳。

ezChance 提供圖文標題的廣告格式，是近來熱門的廣告格式，可以有效提高網友願意投入閱讀的廣告格式。

While we can’t always tell you the exact reason why your site was rejected, the following types of content are always banned from our ad server:

-Hate speech
-Porn
-Illegal file sharing
-Sites enabling or permitting illegal activities and/or copyright infringement
-Bombs, guns, ammunition
-Automatically refreshing ad tags or entire pages
-Automatic redirection to other sites, simulated clicks, etc.
-Illegal gambling