Publisher FAQ

Frequently Asked Questions for Publisher

Here are FAQ for publisher.

We have a dedicated direct sales team, network partnerships, and a cutting edge ad RTB platform that plugs into every agency trading desk, ad network, and DSP. And we throw awesome parties!

Remnant CPC can vary based on a number of factors, so it is difficult to provide an accurate estimate without testing your inventory with our demand.

ezChance operates on a 65/35 rev share, with 65% of the revenue paid to the publisher. We use PayPal as payment method, paid net 40.

NOTE: If your balance is less than $100, payment will be deferred until the next month.

We offer real time reporting.

We can accommodate a variety of ad sizes, but for best results, you'll want to stick with the standard banner sizes: 728x90, 300x250, and 160x600.

Geo-Targeting allows advertisers to purchase inventory in specific countries or locations. We deal primarily in U.S. inventory, but we are also interested in growing internationally, particularly in Canada, the United Kingdom, Western Europe, Australia, and New Zealand. If you have the ability to geo-target your impressions, we may send you separate tags for U.S. and international traffic.

While we can’t always tell you the exact reason why your site was rejected, the following types of content are always banned from our ad server:

-Hate speech
-Illegal file sharing
-Sites enabling or permitting illegal activities and/or copyright infringement
-Bombs, guns, ammunition
-Automatically refreshing ad tags or entire pages
-Automatic redirection to other sites, simulated clicks, etc.
-Illegal gambling

Initially, we start most of our publisher relationships by taking a portion of your remnant inventory and grow the relationship from there. Once we have a feel for your site, if a campaign comes along that fits, we will offer it to you. Sometimes advertisers will buy inventory by channel, which will be distributed among all the sites in that vertical.

Yes. We can ban ads by category, brand, language, technical attribute, buyer, and many more. Just let us know what you don't want and we will build a custom ad quality profile.

We here at ezChance are committed to protecting your site and your users from bad ads, which is one of the reasons why we partnered with AppNexus, for their industry-leading auditing and anti-malware system. You received a malicious creative notice because AppNexus detected a blacklisted domain serving in your passback/default tags.

This doesn't necessarily mean that you or your tag provider are doing anything wrong. Our platform ad quality standards are very high and creatives are constantly audited, so this will happen to reputable publishers from time to time.

However, it is important to resolve a malicious creative warning quickly because until the offending domain is banned, your passbacks will not fire. Contact your default tag provider and ask them to ban the blacklisted domain.